Saturday November 22, 2014


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Weyburn welcomes Knight Automotive Group to town


Redcoat Chrysler has transitioned to Knight Dodge Weyburn. A new name… a new direction.

Brad Pierson, owner of Knight Dodge Weyburn, has always had a passion for the industry.

His career in the industry began at the age of 16 detailing cars. His experience in the industry has brought him to the opportunity of ownership.

Pierson was approached by the Knight Automotive Group with an opportunity for ownership in Weyburn. This was an opportunity Brad said he could not turn down.

"I am fulfilling a life-long dream of running a dealership," said Pierson. "I am thankful to Kevin Knight and the Knight Automotive Group for this opportunity. I look forward to bringing a new direction to Weyburn's Dodge dealership and my family and I look forward to calling Weyburn, home."

The Knight Automotive Group has dealerships in Medicine Hat, Swift Current, Regina, Moose Jaw, Winnipeg, and now Weyburn.

Innovation is key to growth in the automotive industry and Pierson said growth in the Dodge brand is exponential.

"No one has done a better job than Dodge in bringing new technology to the market," said Pierson. "Knight Dodge Weyburn will be changing its look and its inventory. We are currently working on acquiring more space for vehicles … which means more options for our customers."

Knight Dodge is also looking to grow their team in all areas of the business. Stop in and see them for details!

Coming soon to Knight Dodge Weyburn's showroom …. the 2014 Dodge Viper.



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