Walmart Canada is gearing up for a cross-country campaign to raise much-needed funds for Canadian Red Cross disaster preparedness and response activities. The campaign will run in Walmart stores from August 7 to 29, with an ambitious goal of $3.4 million, of which over $700,000 are matching funds from Walmart.
"The Red Cross is very thankful for this annual fundraising campaign. Support from Walmart in Saskatchewan for the past 10 years has played an important role in helping Red Cross assist families affected by disasters, like house fires and our recent Saskatchewan floods," says Cindy Fuchs, Provincial Director for the Canadian Red Cross.
Supporting the Red Cross is easy. At the Walmart checkout, Walmart associates will give customers the opportunity to make a donation to support the work of the Canadian Red Cross in communities across the country. Walmart will match these donations up to $2,000 per store.
The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 189 national Red Cross and Red Crescent Societies. The Canadian Red Cross mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.